🔌 Time to pull the plug

Estimated read time: 3 min, 21 sec

In this week’s letter 📨:

• 🧐 What’s the difference? Meta’s in-platform or your first-party pixel

• ✅ Use this to test your dynamic ads. Wait, WHAT?!

• 👂 Your customers are speaking to you. But are you listening?

• ​​​🛀 #FeaturedAd - Onsen

• 👜 #BrandedCatalog Spotlight - Octopus Denmark

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First-Party Pixel Data or Meta’s In-Platform Reporting? What Do You Really Need?

You’re probably sick of hearing about ‘attribution’.

But whether or not you and I like it, attribution tools are here to stay — blame it on Apple’s ATT changes and the related data loss, and now Google moving toward phasing out third-party cookies.

Trying to decide which attribution tool you should choose?

WAIT!

First, you may want to look at the differences between a first-party pixel and Meta’s in-platform data.

This is key to understanding whether you really need an attribution tool, and which one may be better for your business.

Have questions we haven’t covered? Reach out to us — we’re here to help!

#ICYMI: Our jargon-free guide to the most important terms in attribution.

Did You Know You Could Test Your Facebook Dynamic Catalog Ads? Here’s How.

Your product catalog or feed is crucial for running dynamic ads on Meta (DPA and DABA).

Now, with Meta’s ability to target the right products to the right shoppers hampered by iOS14, and the growing focus on Instagram Shops, the product catalog has become even more important to advertisers.

But there is an important limitation with catalog ads — that you have little or no control over your creative with Facebook’s Dynamic Ads.

But with Socioh’s Branded Catalogs, you can now design your ads to look exactly as you want.

Socioh’s catalog tool offers advertisers a massive opportunity by providing on-brand templates and rule-based automation for dynamic ads. You can add your message, discount, lifestyle images, and even real customer reviews to your dynamic creatives.

What’s more, you can test your creative in LIVE ads — all without losing campaign learnings.

Amazing, isn’t it? Read more here.

Talking To Your Customers? Here’s How To Make The Most Of Your Interviews.

Talking to your customers is super important, whether you’re figuring out product-market fit, adding new product lines, or trying to improve retention.

So if you’ve finally got those customer interviews lined up, congratulations!

But getting customers on a call is only half the battle.

Here’s how you can get the most from your interactions with your customers👇

Thanks for the actionable advice, Adrienne!

#FeaturedAd - Onsen

Brand: OnsenCategory: Home & bathFormat: Video (Feed)

WHY IT WORKS:

Most of us don’t think about them — even though we use towels every single day.

Using relevant user reviews superimposed on short product videos, this Onsen ad does two things at once — it showcases their range of colors and highlights their USPs. Lightweight, quick-drying, soft, and long-lasting. Add to these the unusual texture, and the ads sure have our attention.

After all, even if you’re not always on the lookout for good towels, can you really resist soft towels that dry quicker? And just in case you were wondering whether you really need them, the ad follows up all those 5-star reviews with some super-luxe lifestyle shots that’ll convince you that these products will fit right into your homes.

Want more ideas? See this ad and 1000s of others in Socioh’s ads library.

#BrandedCatalog Spotlight - Octopus Denmark

Brand: Octopus DenmarkCategory: HandbagsTemplate type: Lifestyle image with price mapping

WHY IT WORKS:

• The contrast between the dark background and the products’ lifestyle image stands out in shoppers’ dominantly white feeds.

• The lifestyle images with real models help shoppers visualize how they can use the product in their everyday lives.

• Use of value prop “Danish design and store” and price highlights information important for shoppers, bringing relevant traffic into the shop’s advertising funnel.

Showcase secondary product images in your dynamic ads with Socioh’s Branded Catalogs. Learn more here.

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