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Are you using your email marketing tool to create lookalike audiences on Facebook?
THIS IS A PROBLEM.
And like most things Meta, this is especially true post-iOS 14.5.
Why?
Most email marketing tools do not send your customer value when syncing past buyers with Facebook.
This is definitely true of Klaviyo’s native integration with Facebook. But what if you’re using CLTV-based customer lists?
You’ve still got a problem.
Our CEO and founder, Karan Jassar, explains why in his blog here.
(BONUS: He also tells you what you can do about it! 🥳)
Bottom line? If you’re not sending RFM values with your customer lists, you’re LOSING OUT.
Who doesn’t like freebies?
What if we told you that you can get free traffic worth thousands of $$$ from Google to your Shopify store?
How? Lucky you asked because we have the best (and easiest) guide for you to go from 5,000 to 150,000 visitors per month, with just 3 key actions:
Want to read more on how to rank higher in Google search results and keep getting quality traffic? Here you are:
Have you ever wanted to rank your @Shopify store higher in search engines to get more FREE traffic from Google?
If so, here's exactly how to do it... 👇👇👇
— Joe Putnam (@JosephPutnam)
Jun 1, 2022
P.S. Thinking this is ‘yet another SEO thread'? Nope, this is DOPE! Trust us, we’ve read loads.
Running Google Ads but not seeing great results?
This super helpful thread by @blvckledge can help you check if you’re making these mistakes:
7 Google Ads mistakes that are killing your ROAS (and how to fix them):
— Jackson Blackledge | The Google Ads Aussie 🦘 (@blvckledge)
Jun 4, 2022
P.S. Number 2 is more common than you’d think! Always bet on yourself, good folks! 🙌
Which one did you find most helpful?
Brand: Death Wish Coffee
Category: Beverage
Format: Video
WHY IT WORKS:
Not everyone’s cuppa, perhaps, but this brand knows its target audience - serious coffee junkies nostalgic about their Death Metal days.
The ad uses a dark background, and bold, high-contrast lettering to stand out in a white feed, pulling the focus to the product. And don't miss the last screen, which includes a product showcase to great effect. Goes to show how you don’t need a pro-grade set up to create good ads - good product shots, bold, high-contrast text, and speaking to your customers will go a long way.
Brand: Tengo Sport
Category: Sporting Goods
Template type: Background removed with cut-price
WHY IT WORKS:
Branded Catalogs help design and automate your product feed. Learn more here.
The world of advertising is evolving fast, and keeping up with it all can be exhausting.
This is why we deliver what you need to know - and only what you need to know, once every week. So you can make the wisest decisions about your ads.
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