🤑 Want to 3x your revenue? We have something amazing for you!

+ Plan & execute the most profitable BFCM ever

Estimated read time: 3 min, 58 sec

In this week’s letter 📨:

  • 📣 An 8-week boot camp that’s about YOU

  • Start planning your BFCM promotions now

  • ​​🤯 An SEO hack that’s almost too good to be true

  • ❓DABA ads pushing lower priced products?

  • ​​​​​​​​🛋️ #FeaturedAd - Interior Define

  • #BrandedCatalog Spotlight - WHY NOT?

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Calling All D2C Brands — Scale With Us

We have some exciting news!

We’re organizing an exclusive 8-week Boot Camp to help D2C businesses like yours scale.

The boot camp will include audits of YOUR account by industry experts and personal coaching from the best of the best in eCommerce, along with group meetings and talks.

And, did we mention, it’s 100% FREE for 3 chosen brands! APPLY NOW!

Not ready to apply but still want to learn?
Join our Slack community for free access to educational material (audits, talks, and learnings) from this journey.

P.S. Everything is more fun with people you know. Spread the word and get other DTC founders to apply!

Want A Fantastic Q4? Here’s Your BFCM 2023 Checklist

We’re almost at the end of week 1 in September.
(How does time fly so fast?!)

And never mind what others say, if you haven’t yet, the time to start planning your BFCM is now.

Ready to get started? Here’s a preview of @AndrewFoxwell’s checklist for this BFCM:

  1. Consolidate your learnings from BFCM 2022: Creatives, copy, offers, audiences, scaling methods, etc. — this will help you plan your promotions for quarter four.

  2. Create a brief report on what worked for you so far this year:
    Some questions to ask yourself — Is there anything different about your account this year? What campaigns have worked best? ASC? Broad? DABA? What about messaging and creatives?

  3. Make sure you budget enough time for media buying and creative needs: Start at BFCM weekend and work backward. Keep in mind that different stakeholders are involved in this process – their timelines may need to be factored in to make sure you have your ads ready before your promo begins.

… and there’s A LOT more in the checklist that you shouldn’t miss.

If this is your first BFCM, remember that scaling ad budgets may require you to tackle additional hurdles like increased staffing needs, more customer service, more supplies to be ordered ahead of time, etc.

The ONLY Tip You Need To Get Started With Your Website SEO

Want to improve your website SEO but don’t know where to start?

Turns out, you can just let Ahrefs do the work for you!


Yeah, we couldn’t believe it before we did what @KaiCromwell told us to:

Now there’s an SEO hack that can give you your SEO game plan! 🙌

Meta Pushing Lower-Priced Products In DABA Ads? Here’s What To Do

If you’ve run Dynamic Ads for Broad Audiences (DABA), you’ve likely had Facebook push your lowest-priced items.

This is because Meta is trying to maximize your sales within a reporting/optimization window.

Here’s what you can do to get Meta to work harder to get you sales:

Thanks Marin!

P.S. Want to make sure your DABA ads are set up correctly? Use this checklist to avoid 3 mistakes that even pro advertisers make.

#FeaturedAd - Interior Define

Brand: Interior Define
Category: Home Goods
Format: Image (Story)


If you’re doing up your home, you’re likely worried about how a piece of furniture will look and fit into your space.

And it’s not just size. It has to match your wall paint/wallpaper, and other accessories, the fabric has to look good and wear well… the list goes on.

And that’s exactly where this ad by Interior Define wins.

By offering 125+ fabric and leather options, highlighting key USPs (stain-resistant, pet-friendly, toxin-free), and promising 10 free samples, the brand really makes its target audience feel seen.

And did you notice the CTA? It’s not ‘shop now’ or even ‘learn more’ but “order free samples”. What a brilliant way to get relevant shoppers to your website!

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - WHY NOT?

Brand: WHY NOT?
Category: Apparel & Accessories
Template type: Text overlay with lifestyle images & value props


  • Minimal design creates emphasis on their graceful lifestyle images.

  • The tagline “New in Tuesday” helps showcase the store’s latest arrivals.

  • Value props in the local language make it relevant for the brand’s audience.

Create dynamic ads that stand out. Get started with Socioh’s Branded Catalogs here.

What’s New @Socioh

New ads this week — Corkcircle, Stojo, Rumpl, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week.

📣 DON’T MISS: Socioh’s first-ever DTC Boot Camp. Apply now.

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