- The Wise Ad
- What's in a name? Hint: $$$ 🤑
What's in a name? Hint: $$$ 🤑
This CRO hack will blow your mind 🤯
Estimated read time: 3 min, 13 sec
In this week’s letter 📨:
💰 Unlock GOLD with your product titles
▶️ Want to advertise on YouTube? Start here
🛑 Making any of these 11 mistakes? STOP!
🎖️ #FeaturedAd - Craftd
🏃♀️ #BrandedCatalog Spotlight - Senita Athletics
🆕 New @Socioh
Put The Most Under-Utilized Asset On Your Website To Work
You know we work hard to bring you the best advice in DTC.
But sometimes, the simplest tip is the best one.
But also the easiest to forget.
Until someone like @dylanander comes along and reminds us. Here’s his latest CRO hack:
CRO HACK #353
The title of your products can have wild impacts on your conversion rate/site performance.
1 Look in your Shopify results for the top searches
2 see what words are used beyond "jeans" or "soap" or your basic product
3 Integrate these words into product titles
— Dylan Ander | CRO & SplitTesting (@DylanAnder)
Dec 19, 2023
Mind-blowingly simple isn’t it?
And yet, it’s INSANELY effective.
BONUS: You’ll improve your website SEO in the process too!
Thinking About Advertising on YouTube? Here’s How To Start.
Have you been thinking of sponsoring creators on YouTube?
This thread by @natelagos of Original Grains shows how you can generate 8X ROAS by collaborating with the right influencers:
Nobody watches an ad on purpose
& nobody watches a YouTube video by accident
So, we integrate our products into YouTube videos that our ideal customers are interested in, and the results speak for themselves💰📈
Check the full post to see details👇
— Nate Lagos📈 (@natelagos)
Dec 19, 2023
With some of the most engaged audiences online, YouTube may be just the place to start testing sponsored content.
But how should you find the right creators?
Good old YouTube search.
As Nate says in the replies, “We just search on YouTube for things our customers would be interested in, and then find the creators’ IG handles and message them.”
Excited to try this approach? We know we are!
PRO TIP: If you’re testing sponsored content, a timed sale or a promotion is a good time to do so as it’s easier to measure returns. But make sure you have the inventory to support it and spell out clear timeframes for the content to be posted.
11 Mistakes You Should Never Make In Your Ad Accounts
Now, all of us make mistakes from time to time.
But there are some things you should just never do in your Meta ad account.
In this thread, @IstvanicMarin lists some of the worst mistakes he’s seen in his audits of over 100 ad accounts in 2023:
I did over 100 FB ad account audits this year, and here are 11 weirdest things I saw in the ad accounts
Some are funny, and some are very sad
— Marin.Istvanic (@IstvanicMarin)
Dec 13, 2023
NOTE: Numbers 6 and 7 are more common than you’d think.
Learning from your mistakes is precious — but in this case, we’d say it’s best to learn from others’ mistakes and altogether avoid making them yourself!
#FeaturedAd - Craftd
Format: Single Image (Story)
WHY IT WORKS:
This ad keeps things simple.
But it’s easy to miss the attention to detail here.
The choice of photo, the minimalist text overlay, and the caption, all combine to deliver a hyper-targeted creative.
The brand knows its persona. 100% water and sweat-proof, Craftd’s jewelry is made to be worn at both work and play.
With the ‘lifetime warranty’ repeated in both the creative and caption, the brand means business.
Want more ideas? See this ad and 1000s of others in Socioh’s ad library.
#BrandedCatalog Spotlight - Senita Athletics
Brand: Senita Athletics
Template type: 2-image with key USPs
WHY IT WORKS:
The 2-image template allows the brand to focus on the fit and fabric of their activewear and showcase details important to fitness enthusiasts.
Key USPs are highlighted to address shopper FAQs and draw attention to details important for decision-making.
The logo is added to improve brand recall.
Create dynamic catalogs using multiple images from your product feed. Get started with Socioh’s Branded Catalogs here.
What’s New @Socioh
Feature update: Have a lot of manually edited creatives in your catalogs? No need to reset these if your prices or mapped discounts have changed! Even edited creatives now will now reflect changes in mapped elements — so only the most recent information is shown to your shoppers. 🙌
New ads this week: New ads this week — TAXI Shoes, Wurth USA, Molekule, and more. Find these ads and tons of inspiration in Socioh’s ad library.
P.S. We update our library with new ads every week
The world of advertising is evolving fast, and keeping up with it all can be exhausting.
This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.
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