💍 Who’s getting engaged?

Estimated read time: 3 min, 19 sec

In this week’s letter 📨:

• 🔥 Meta’s engaged-view attribution is a game-changer for advertisers

• 🎩 9 Shopify updates you need to start using NOW

• ✋ Cost caps not working? Test ROAS goal.

• ​​​​🏮 #FeaturedAd - Barebones Living

• 🏠 #BrandedCatalog Spotlight - The Golden Triangle

• 🆕 What’s new @Socioh

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Why Meta’s Engaged-View Attribution Is Advertising Gold

Meta’s just launched 1-day engaged view attribution for advertisers.

Not using it yet?

You should be, especially if you’re running video ads in your account.

Why? And what are some things to remember while using the metric?

We tell you everything you need to know about 1-day engaged view attribution here.

Shopify’s Latest Magic Trick Is Blowing Our Mind + Other Top Features You’d Love

Just last week, Shopify rolled out the 'Shopify Editions Summer ’23', with over 100 product updates, launches, enhancements, and more.

We wrote about Shopify Magic and their AI-enabled assistant, Sidekick, in our last newsletter, (sign up for early access to their beta now).

But do you know about the other amazing features for DTC brands?

No need to scan all 100, here are our top 9 picks for DTC brands from Shopify’s Summer 2023 updates here.

Which one will you use in your store?

Are Your DABA Ads Pushing Low-Priced Items? Test This Strategy Now.

Are your lowest-cost optimized DABA ads constantly pushing low-priced items in your store?

Cost-caps won’t work, as they end up incentivizing Meta to go after low-priced conversions.

But here’s a strategy that could work.

Key takeaways:

• Optimizing for ROAS is a great way to use a full shop product catalog and go after higher-value conversions.

• This strategy allows you to get around the problem of setting up product sets or multiple catalogs.

• The strategy is ideal for brands doing 300K-1M in revenue

• As with any other strategy, it will require testing and you may have to test different cut-offs before you get results.

#ICYMI: Want to know more about how to set your DABA ads up for success? Use the guide we put together after working with 100s of brands.

#FeaturedAd - Barebones Living

Brand: Barebones Living
Category: Home Goods
Format: Single Image (Story)

WHY IT WORKS:

We didn’t know that we needed a railway lantern lamp until we saw this ad.

And all it took to convince us is this great product shot, a great review — and an irresistible offer.

While the moody shot is great for getting attention, the review adds social proof, assuring us that other customers find the product both aesthetic and durable.

The best part about this ad?

The offer works to pull both new shoppers and those already familiar with the brand to the website, which lists hundreds of other stunning homeware goods.

If you’ve got it (a great offer), flaunt it!

Want more ideas? See this ad and 1000s of others in Socioh’s ad library.

#BrandedCatalog Spotlight - The Golden Triangle

Brand: The Golden Triangle
Category: Home Decor
Template type: 2-image with rotating USPs

WHY IT WORKS:

• The 2-image catalog helps shoppers visualize how the products will fit into their homes.

• The addition of the discount code incentivizes clicks.

• Product names and prices are automatically mapped so the right customers enter the funnel.

Create dynamic catalogs using multiple images from your product feed. Get started with Socioh’s Branded Catalogs here.

What’s New @Socioh

New ads this week — Sunski, Felix Gray, The Ridge, and more. Find these ads and tons of inspiration in Socioh’s ad library.

P.S. We update our library with new ads every week

Why am I getting this newsletter?

The world of advertising is evolving fast, and keeping up with it all can be exhausting.

This is why we deliver what you need to know — and only what you need to know, once every week. So you can make the wisest decisions about your ads.

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