😍 3 Ridiculously Effective Hooks to Make WINNING Creatives.
Copy these ideas to make top-performing ads.
Estimated read time: 3 min, 41 sec
In this week’s letter 📨:
- ✅ Make better creatives with these THREE hooks!
- 🔥 Facebook’s Advantage+ campaigns have just dropped. Here’s what you need to know.
- 💰 Save your Google ad $$ with low-competition keywords. Here’s how to find them.
- 🥣 #FeaturedAd - Magic Spoon
- 👕 #BrandedCatalog Spotlight - Clothing Arts
Want To Make Better Creatives? Three Hooks You Can Test NOW.
Want to make better ads?
Testing creatives in your account but find yourself out of ideas?
Here are @social_savannah’s TOP THREE hooks for video content:
3 Top-Performing Ad Hooks:
#1 My top shopping find I can't live without
— Social Savannah (@social_savannah)
Aug 12, 2022
Don’t forget to tell us which one works best in your account!
🔌Want yet more ideas? Browse 1000s of ads in the world’s biggest DTC ads database. Completely FREE!
P.S. Oh and just in case you were wondering, here are Meta’s latest ad specs.
How To Set Up Your First Advantage+ Shopping Campaign
If you haven’t already got the memo, Meta has just launched their Advantage+ shopping campaigns.
These AI-driven automated campaigns are Facebook’s answer to Google’s PMax (or performance max) campaigns. P.S. We wrote about these in our newsletter here.
So what are these campaigns?
First, some background. Facebook has already been moving towards automation, from letting advertisers automate targeting and audiences to placements and creatives under its advantage ad suite.
However, the Advantage+ shopping campaign brings the different features together under a quick and easy setup.
Note: If you don’t see the campaigns in your account, get in touch with your meta rep and ask for priority access.
But what are their key benefits? And how do you set them up?
Read this blog post to find out.
P.S. Want to know our results from running these campaigns? Watch out for our report next week.
5 Places You Can Find Low Competition Keywords For Your Google Ads
Ad spends too high on Google?
Want higher click rates? A better quality score and ROI?
Low-competition keywords can solve ALL your troubles.
But how do you find them?
Lucky, we have just the thread by @blvckledge to help you find low-competition keywords for your business:
Low-competition keywords lead to...
- Lower ad costs
- Higher click rates
- Better quality score
- Significantly more ROI
But most Google Ads users don’t know where to find them.
Here are 5 places to look:
— Jackson Blackledge | The Google Ads Aussie 🦘 (@blvckledge)
Aug 2, 2022
P.S. Ignore #4 at your own risk!
#FeaturedAd - Magic Spoon
Brand: Magic Spoon
Category: Food and Beverage
WHY IT WORKS:
The colors really make this ad POP on your screen.🎨
Most screens are set to autoplay video ads - and with colors so bright, this ad is bound to get noticed. And it doesn’t stop there - once the ad catches your eye with the colors, there’s another sugary treat to bite into - nostalgia! 🍭
With a quick throwback to good-ol sugary cereal, but with tiles that show just how good it is for you (it’s got 0G sugar, is low carb AND high protein?!), this Magic Spoon’s ad hits all the right spots. And all within 15 seconds!
See this ad and 1000s of others in Socioh’s ads library.
#BrandedCatalog Spotlight - Clothing Arts
Brand: Clothing Arts
Template type: Lifestyle image with rotating PR copy
WHY IT WORKS:
- Great lifestyle shots - lets shoppers see that the products would fit right into their wardrobes.
- Uses reviews from features in publications like Forbes, USA Today, etc. to underscore social proof.
- Minimalist template, with brand logo used to help in recall at the BOF/MOF.
Showcase secondary images in your product feed. Learn more about Socioh’s Branded Catalogs here.
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